Creating Video that matters

When I started my commercial photography business, I always wanted to create more than just a pretty picture. Don’t get me wrong, I like pretty pictures as much as the next person. But they are a waste of time on a business web site if all they do is provide some free entertainment to the viewer.

So I combined my marketing background with my photography skills to create images that help put dollars in the till of my clients. That is, I look carefully at the target audience and find out what turns them on. I then set about creating an image for my clients that relates directly to that audience and builds a demand for their services.

Whilst I have been doing videography for many years, I have tended to keep it to the basic interview type of work. But the more I look around the more I see videography trying to be very pretty, but not really relating back to the market. Stunning shots using drones is great fun and makes impressive viewing. But as above it’s just free entertainment unless it somehow creates a demand for the businesses product or service from their ideal market.

So I’m now looking for clients who want to create some impactful videos for their businesses.

I look forward to sharing some on future blog posts.

Oh and I still create pretty pictures, I just sell them direct for people to put on their wall.

How to build brand imagery

How to build brand imagery

A logo is a mark or symbol that is unique for simple and immediate recognition of your brand.

Brand imagery is how you build your brands aesthetic. They convey emotions to the viewer (known as brand feelings). They build trust and confidence over time and repeated exposure.

So how do you create the best imagery for your brand?

Think of your ideal customer. What is important to them and what does their day look like. The better the visual is of your ideal customer the more you will understand what visuals your ideal audience will respond to.

Different demographics respond to different designs. Its crucial to think carefully about colour, composition, type face, content and style working together to create different moods. EG dark colours and heavy fonts project seriousness, pale neutral palates can give a modern or even futuristic vibe.

Knowing the ideal customer allows you to pick the design elements to focus on. 

Test different images and see what works best. Once you have that mix then stick to it.

Images should not be bland, but they should resemble each other on some level. Images and video being rolled out across different on line platforms and in print need to be part of an overall communication strategy. They should fit together to tell a story.