In my photography I like to capture candid moments. I don’t particularly like scenes that are overly posed and I am trying to bring that same authenticity into the video work I am doing. Here’s a promotional video I did for the BNI Gateway chapter and I tried to approach it with the same idea of capturing the meeting as it really is, and not make a typical corporate style promo.
Once I have a new brief, I take the time to make sure I fully understand the clients needs and the purpose of the photographs or video. I block out the time for the research, travel, the job itself and then block time afterwards for the editing, making sure that the work is delivered to the client well in advance of their deadlines.
Then I look at how I can add value to the job. What else can I add that the client is not expecting.
In the video below it shows the additional environmental / location images that I obtained for the client whilst in Dalby. I arrived the afternoon before the day of the shoot, which gave me plenty of time to check out the area and get some nice sunrise shots with the drone as well as others of the local area.
The video below is stunning. It's creative, on brand and more than met the clients expectations. But neither one of us could have done this alone.
Four reasons why this collaboration worked:
1. When you are forced to articulate your ideas to others in the group, it brings about a deeper level of clarity. What you are good at becomes very clear, as well as what you are not so good at. By being clear on your strengths and weaknesses gaps appear for others in the group to step in and help. This honesty and self awareness allows you to focus on what you are good at.
2. Friction within the group is inevitable. However, this friction does not need to be negative. If you throw your toys out the pram and stomp off then of course this is negative to the group. However, within the friction there is an energy that if worked through can evolve to give a much better result. Both parties can be right. It does not mean that someone has to win and someone has to lose. By working through the friction it can mean both points of view are right and then it becomes a discussion around how to use both points together.
3. 1+1 = 3. Large businesses have departments, but that does not mean they collaborate well. Indeed, they are often at war! Smaller one person businesses are often scared to collaborate as they may see others in the group as competitors. But as the saying goes, two heads are better than one. Sharing ideas, skills and resources means you can reach new markets and pitch for bigger projects. Individual businesses are still part of a greater whole and there is power in that.
4. Collaborating with others allows you to learn from others. Rather than sticking to your narrow field you can learn from others in different areas of the business. This in itself helps your own business as well as the overall project you are working on. It allows you to extend beyond your comfort zone and stretch your boundaries.
The above video was a collaboration between:
www.paullewinphotography.com.au, producer/director and drone videography
www.studio78.com.au director / drone and videography/ post production/editing
www.velocitymedia.com.au Story telling and scripting
www.kuyahowler.com Beautiful music
www.redland.qld.gov.au - Our client who was very much part of the team
1. Google loves video. Since Google bought YouTube in 2006 for US$1.65Billion there has been an increase in how much videos affect the search engines. You are 53 times more likely to show up on first page if you have an embedded video on your web site.
2. Videos engage and build trust with consumers. Video is an immediate and authentic route of interaction and connectivity. It builds trust by talking directly to consumers and shows your authentic self. Consumers reward brands for authenticity.
3. Video boosts sales conversions. 74% of consumers who watched an explainer video about a product or service subsequently bought it.
4. Your brand is not static and stagnant. It evolves and needs to be brought to life. Video allows you to tell your story over time and bring consumers and supporters with you.
5. Great return on investment. 83% of businesses say video provided an excellent return on investment.
6. Video appeals to mobile users. 93% of consumers watch video on their mobile.
We provide a free consultation to discuss how video could work for your product or service. It's also a lot more affordable than most people realise. Contact Paul for further details at firstname.lastname@example.org or call 0400 102906
In preparation for a promotional video, or any video for that matter, the most important aspect is to understand the branding, the message you want to portray and to what audience. Then with the basic information at hand start to create a story to engage the viewer and make them the hero.
Listening to stories is something we all enjoy, and if we can relate and immerse ourselves then we can easily get lost in the plot and time disappears. Just think of the latest Star Wars movie. Over three hours long and it went in a flash!! or may be not quick enough for some!
I work with one of Brisbane's most creative collective groups including designers, marketing and branding strategists, videographers, drone pilots, web and graphics teams. We work together to create a story that will bond with your potential customers.
The below video is from a location recce in preparation for a promotional video. We have not yet developed the story, but what an amazing destination to start with!