The video below is stunning. It's creative, on brand and more than met the clients expectations. But neither one of us could have done this alone.
Four reasons why this collaboration worked:
1. When you are forced to articulate your ideas to others in the group, it brings about a deeper level of clarity. What you are good at becomes very clear, as well as what you are not so good at. By being clear on your strengths and weaknesses gaps appear for others in the group to step in and help. This honesty and self awareness allows you to focus on what you are good at.
2. Friction within the group is inevitable. However, this friction does not need to be negative. If you throw your toys out the pram and stomp off then of course this is negative to the group. However, within the friction there is an energy that if worked through can evolve to give a much better result. Both parties can be right. It does not mean that someone has to win and someone has to lose. By working through the friction it can mean both points of view are right and then it becomes a discussion around how to use both points together.
3. 1+1 = 3. Large businesses have departments, but that does not mean they collaborate well. Indeed, they are often at war! Smaller one person businesses are often scared to collaborate as they may see others in the group as competitors. But as the saying goes, two heads are better than one. Sharing ideas, skills and resources means you can reach new markets and pitch for bigger projects. Individual businesses are still part of a greater whole and there is power in that.
4. Collaborating with others allows you to learn from others. Rather than sticking to your narrow field you can learn from others in different areas of the business. This in itself helps your own business as well as the overall project you are working on. It allows you to extend beyond your comfort zone and stretch your boundaries.
The above video was a collaboration between:
www.paullewinphotography.com.au, producer/director and drone videography
www.studio78.com.au director / drone and videography/ post production/editing
www.velocitymedia.com.au Story telling and scripting
www.kuyahowler.com Beautiful music
www.redland.qld.gov.au - Our client who was very much part of the team