Creative product photography ideas

For a potential buyer to be interested in your product or service, you need a web site. Everyone agrees with that, although surprisingly there is a high percentage of new businesses that do not have a web site. But that's for another blog post!

On that web site people want to see what they are buying. Whether its a service or a product, videography and photography will help the sales process. The issue is how do you get your product stand out from the rest.

A lot of products are shown on clean white backgrounds, and whilst there is a case for some products to be shown in this way, it's not utilising the space to help sell.

One key idea is to use the background to put the product in place in the buyers mind. Different props and environments can help potential buyers imagine how they would use your product.

In addition to having a more creative backdrop, the backdrop and positioning of props should help to tell a story. A story will engage the viewer on a deeper level. In the case below, the brief was for a glass of wine to appear on the front of a wine menu. Here I decided to show where the wine came from and combine the grape and the finished product in one shot to tell the story of its origin. Although we did opt for the plain black background in this case!

The key is to brainstorm ideas in the first instance that will resonate with your audience.



Preparing for a promotional video

In preparation for a promotional video, or any video for that matter, the most important aspect is to understand the branding, the message you want to portray and to what audience. Then with the basic information at hand start to create a story to engage the viewer and make them the hero.

Listening to stories is something we all enjoy, and if we can relate and immerse ourselves then we can easily get lost in the plot and time disappears. Just think of the latest Star Wars movie. Over three hours long and it went in a flash!! or may be not quick enough for some!

I work with one of Brisbane's most creative collective groups including designers, marketing and branding strategists, videographers, drone pilots, web and graphics teams. We work together to create a story that will bond with your potential customers.

The below video is from a location recce in preparation for a promotional video. We have not yet developed the story, but what an amazing destination to start with!


Illegal drone use can end in hefty fine!

The rules for drones changed last year and generally made things a little easier and clearer.

If you are flying for fun, and there is no commercial use for the video footage then the basic rules are:

* Keep under 120 metres

* No general public within 30 metres

* Not within 5.5 KM of aerospace.  If there are any other aircraft in the area, EG a helicopter then land immediately.

* Only fly during the day and keep the craft in line of sight. 

* No flying over people, buildings or populated areas like a busy beach.

* Do not fly over emergency situations such as forest fires, accidents etc.

* Depending on what state you are located, you may need permission to fly in national parks.

If your craft is below 2KG and you wish to fly commercially then you have to apply to casa at and the above guide lines still apply. If you want to fly within these restrictions then you need a Remote Pilot License and an Operators Certificate.

I have fully licensed and experienced pilots who can offer the full service.

The video below outlines other threats lurking to take you down!

PLEASE NOTE the above are general guidance notes and should not be taken as being correct for your location or situation. Visit for full details. If in doubt ask!



Why builders need professional photography on their web site

It is more imperative for a new building company starting out, to have great photography on their web site than it is for an established builder.

An established builder already has clients and word of mouth. A new builder does not, and potential customers will want to see their work before engaging them. Below are some key benefits to having professional photography and also some tips to help make it as cost efficient as possible.


1. The photos on your web site represent you and your business. A poor quality image taken with an phone or low quality camera, will say to the viewer this is what your work is like. You will be judged on this first impression.

2. Potential customers want to see your work for themselves before making a decision. An image is worth more than a 1000 words. It's your evidence of your work and your opening pitch to a new customer.

3. Optimised images help your SEO (Search Engine Optimisation). The image will help search engines preference you in rankings.

4. Use of stock photos give a false impression. It's not your work or you. Stock images are easy to spot and starts the relationship off on a deceitful and false manner. 

5. If you do not have many projects to show, then take more photos and different angles of the projects you have. Also do not show them on your web site as 'House/Project A' and then House B' etc. This simply highlights the number of properties you have completed. Rather, show a range of photos across different projects and do not mention the number of projects completed. For example, you may show several bathrooms all together.

6. Do close up shots of key design work and good craftsmanship areas. Potential customers want to see the detail in your work and it allows more images from the one project.

7. Have a profile image of yourself on the web site, either directing work on the job, or talking to a customer. The key here is to show an image of a scenario that will appeal to the type of customer you want to go after in future.

8. Cost of photography can be shared between an architect or building suppliers. 

If you would like to know more about the costs and time involved for me take your professional photos then please do not hesitate to contact me.

How to look good in photos

Almost everyone starts by saying they don't look good in photos, and hate having their photograph taken. When I take a portrait of someone, I take time to relax them and we chat about the process and get to know each other. Trust in your photographer is essential to have some great final images. Below are some tips and tricks to help you take a better portrait.

1. The double chin! Common amongst many of us. To avoid a double chin, stretch your neck upwards, push your face forward slightly. It's a bit like dipping your chin down slightly whilst sticking your forehead out at the same time. It feels very awkward... but try it a few times in the mirror and it certainly helps.

2. Take a look at some past photos of yourself and see which ones you like best and why. For most people the left hand side of the face is the 'best side'. Don't ask me why, it just is and this was proven in a research paper in the U.S. a few years ago.

3. Make up. A qualified make up artist works wonders. If the foundation is too pale for the skin then it can become very obvious when the flash hits the skin. Advice seems to be, to match your skin to your chest and add a thin layer to your neck if the neck is paler. 

4. If you blink in photos. Close you eyes and then open slowly just before the picture is taken.

5. Putting your tongue behind your teeth when you smile has a couple of benefits. It stops it peaking through when you mouth is open and it helps to prevent a too wide grin.

6. Hair sprays prevent the fly away hair.

7. Avoid looking straight on at the camera. Try turning your head slightly and keep the eyes on the camera only. It's more flattering.

8. Point one foot forward and think of your body being in an S shape. It helps to elongate the body and stretch parts out!

9. Try to look up at the camera. If I have someone taller than me, I will normally get them to sit on a chair or I'll use a small ladder.

10. A good photographer will get you to laugh and relax, producing a more natural smile.

11. Laugh quietly to yourself. It produces a more gentle and genuine smile.

12. Clothing. This is a whole new blog post on its own. But I suggest to clients to wear something they feel comfortable in. If you squeeze yourself into something you don't normally wear then you will not look at ease. Best to avoid check clothing as it dominates in black and white photos.

13. Take lots of photos! The more photos taken the more relaxed you become and you might even find yourself having fun!